Customer/Consumer Behavior

Key analytics available in Wizsm provide the focus you need to identify marketing and selling opportunities:

1. Understanding what products or services correlate with each other
2. Identifying what products or services tend to be purchased in pairs
3. Connecting the first two with observing trends in sales to take advantage of in order to grow your market.

Wizsm provides several analytics that are used by marketing to determine what buyer habits would support improved sales of products or services. Techniques such as those used by Amazon and other organizations focus on products or service that are bought together.

This is the typical scenario of ‘people who bought this book also bought that book’ or ‘people who bought this product also bought that related product’. These insights arm the sales effort with focused opportunities leading to increased sales in the products and services that show the most promise.