Created Date Wednesday, 20 November 2019
Modified Date Wednesday, 20 November 2019
Filesize 372 Kilobytes

Marketing Data Analysis for Decision Making Identifying Cross Selling Opportunities

Marketing Data Analysis for Decision Making Identifying Cross Selling Opportunities

By: Frank Kowalkowski

Have you wondered how Amazon and other sites determine what suggestions to make to encourage you to buy additional items? Simple recommendations such as ‘people who bought this book (or product) also bought this other product’ can significantly increase the likelihood that your customer will be interested in making a larger purchase. Likewise, customers may find they can get a deal on products or services bought together.

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Created Date Tuesday, 19 November 2019
Modified Date Wednesday, 20 November 2019
Filesize 728 Kilobytes

Prioritizing Automation Opportunities

Prioritizing Automation Opportunities 2 Key Techniques

By: Frank Kowalkowski

There is little doubt that applying automation to established processes or building it in when new ones are created will yield a positive result. However, you want to determine what the best opportunities are so you can optimize those results. Rather than relying on intuition or reacting to the loudest complaints, as is often the starting point for automation projects, you can to apply some clear and easy to use analytics to identify in an objective manner just where those opportunities are located.

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Created Date Tuesday, 19 November 2019
Modified Date Wednesday, 20 November 2019
Filesize 406 Kilobytes

Process Improvement Using AI

Process Improvement Using AI - Effective discovery of Opportunities The AI Improvement Idea

By: Frank Kowalkowski

While flashy or exotic applications of artificial intelligence (AI) and other related automation approaches get a lot of press, there are a many simple AI approaches that operationalize everyday processes making the work easier and more reliable as well as more productive. The best part is it does not take a staff of data scientists to figure out what to use and how to apply the AI solution.

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