Marketing Data Analysis for Decision Making Identifying Cross Selling Opportunities

Marketing Data Analysis for Decision Making Identifying Cross Selling Opportunities

By: Frank Kowalkowski

Have you wondered how Amazon and other sites determine what suggestions to make to encourage you to buy additional items? Simple recommendations such as ‘people who bought this book (or product) also bought this other product’ can significantly increase the likelihood that your customer will be interested in making a larger purchase. Likewise, customers may find they can get a deal on products or services bought together.

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File name EDA-01-Data-Analysis-and-Cross-Selling-Sept-2019.pdf File Size 372 Kilobytes File Type pdf (application/pdf) Created Date Wednesday, 20 November 2019 Owner Frank Kowalkowski Modified Date Wednesday, 20 November 2019