Certified Effective Use of Business Intelligence

Strategy, Performance, Results

Managers know that excellence in business depends on getting the right information, in the right amount, to the right people, at the right time. Information presented in a clear and simple manner to the decision makers leads to timely action. Information provided to the management of an organization must link and coordinate with the direction of the business, its strategic initiatives, measures and perspectives. The emphasis today in management is on performance reporting for decision making, not just the operational factors but enterprise wide performance factors, such as key results indicators and key performance indicators, coupled with competitive intelligence, market intelligence, and industry intelligence.

Methods and tools are evolving rapidly to the point that what was good yesterday is no longer consider best practices today. The new methods and tools include emerging management disciplines, mobile dashboards, executive tablet briefing books and 3 dimensional reports to analyze the business. Business intelligence now requires more than just rolling up data for senior managers. Business data must be delivered in a clear, concise and timely manner to solve today’s pressing business issues. If not, managers may make the wrong decisions resulting in costly and inappropriate actions. Different types of data such as videos, pictures, sensor data and many other forms are now included in the business intelligence environment.