Description:
Thinking about and articulating the direction of a business, government agency or non-profit enterprise is only the first step in achieving results. While the direction may be correct the execution may falter or the results may be less than expected. Integrating the various perspectives of managing an enterprise helps assure that direction will be flexible and the business structure to achieve those objectives will have a matching flexibility. This course brings together several different perspectives and components of managing an enterprise. All of these are related to strategic direction in some manner. Key management disciplines are covered that define direction and impact the eventual performance of the enterprise. These include:
- The five forces for assessing the competitive environment
- Balanced scorecard to track the performance as relates to direction
- The value chain to determine how to realize the direction
- Architectures of the business, the latest thinking in the adaptive enterprise
- Alternative structures and integration issues for mapping the business to the direction